Logo Design

Combining deep research and modern design to create logos that capture attention and define brands.

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Logo Design

Consumers see more logos today than ever before, but they only remember a select few. Great logos embody their brand, tell a unique story, speak values loudly – they stand for something.

While most brands know what they stand for, realizing their ideals in a symbol is a daunting challenge. And more than 17 years of building brands have taught us that memorable logos don’t happen by accident.

At Blue Fountain Media, our logo design process is informed by high-quality research and sound strategy. Our team goes hands-on with clients to create a logo that makes a real impression – something your audience can rally behind and rep with pride.

CASE STUDY

How a rebrand helped Deer Creek Seed
grow sales by an amazing 515%

How a new brand identity and a revamped eCommerce
experience helped our client grow (and grow, and grow).

Strategy to storytelling

Smart brands know a logo is a powerful storytelling device. Today’s iconic brand symbols enjoy their status because they have instant associations with moments, emotions, and attitudes. But they don’t start like this. They earn that space in the consumer’s mind.

To forge this bond with an audience, your brand must take the time to learn and listen. That process opens up big questions about the brand you are, and the brand you want to be one, five, or ten years down the line.

Impactful brand storytelling should make waves, but if it doesn’t have a foundation of research justifying it, success is just luck. That’s why our logo design process starts with research every time.

How we make great logos happen

Creating a new logo is a crystalizing moment for brands. We approach the task with clear objectives and a steady hand. Our process is grounded in research, iterative by design, and informed by years of hands-on work building brands across practically every industry.

Discovery

Getting your point of view

Our process begins at the source – with the client. Frank conversations about the state of a brand are integral to creating a logo that reflects (or positively changes) brand identity. Questions about external and internal brand perception, identity and aspirations, and competitive whitespace act as our compass as we move toward research, ideation and logo creation.

Research

Laying our foundation

Research and study are at the core of our logo design process. Before even our earliest sketches, we add context by spotting trends, studying competitors, and identifying promising audience segments. This lays a strategic foundation to guide the rest of the project and solidifies our understanding of brand identity, client vision, customer sentiment, and more.

Exploratory

Setting an artistic foundation

The themes we’ve pulled from research allow our team to curate a range of materials for design and logo inspiration. From mood boards to competitor research, this is our chance to see what does (and doesn’t) resonate with brand stakeholders.

Design

Crafting the heart of a brand

In a collaborative process, our designers and strategists meet to act on insights, inspiration and client feedback. It’s at this stage that we translate our body of research into logo concepts, which is as exciting for us as it is for you.

Workshopping

Honing in on a winning design

Clients are never shut out of the logo design process. We take an iterative approach to the approval process, presenting concepts to stakeholders, gathering their input, and refining until we’ve checked all the boxes. From black-and-white concepts, to color mockups, to finalization, your feedback drives the process.

Implementation

Ready for the digital landscape

From app icons to push notifications, modern brands rely on their logos to say and do a lot. Once a logo design is approved, our team is ready to pinpoint essential use cases and build out creative assets to fit a range of digital situations, ensuring visual identity is consistent across the board.

Crafting logos with impact