Next Gen

Addressing customer and market needs

Powerful user experiences hinge on knowing your audience. We help you find business challenges that might be solved with AR, VR, MR, or voice-enabled technologies, as well as the opportunities that emerge as a result.

When we find them, we study your market meticulously, exploring every nuance of customer attitudes, behavior, and interests to find where customer needs – practical and emotional – might intersect with today’s immersive technologies.

Making the impossible possible

Empathy-driven experiences come alive during the design process. Using a design thinking approach, our designers collaborate with you in 4-day sprints, bringing together strategists, designers, and members of your team to develop innovative applications of next-gen technologies.

Working towards the MLP

With design thinking setting the direction, we employ an agile process to build working prototypes that undergo extensive user testing. Validating features and capabilities, we use this test-and-learn approach to refine the digital product and determine whether it’s one people will ultimately love.

The goal of this process is to develop a Minimum Lovable Product (MLP) – a product with functionality people will continue to use and enjoy day after day, with the least amount of effort and expense.

Creating the immersive experience

During development, engineers, product managers, and UX designers continue to collaborate, building on the MLP to create a fully functional, final digital product ready for market positioning.

Whether we’re creating VR apps, AR apps, or an MR experience, our cross-disciplinary team can rapidly develop and scale digital products for commercial application.